Local businesses usually do not count on word-of-mouth any longer. Not like they used to – in the conventional way anyway. Whether you are running a salon or own a local cafe in the community, you need to have a high position on Google or people just will not discover your organization nowadays. So, if you’re having a hard time with getting foot traffic, calls, or leads to your organization and need a local SEO increase, you’re in the best location.
One essential technique for local SEO that really makes an improvement is building citations for your organization. In today’s publication, we are going to discuss citations and why they are incredibly crucial for your local business.
What are citations?
A citation can be referred to as an online reference of your business that includes your organization name, address & phone. (Also called your “NAP”) One of the simplest examples of a citation is your Google My Business (GMB) account. This is your greatest and best citation. Citations are extremely essential because they are the foundation of your regional SEO project.
Let’s get something clear – citations are your buddy when it comes to building your brand names exposure online. They’re type of like a “vote” for your business. And the more quality citations you have, the much better. Numerous organizations neglect the value of citations and wind up with lower rankings on search engines.
Why are Citations Vital to Your Business?
As a local business, you will need to rely on several sources to build local citations. For instance, local directories, social media, data aggregators, evaluation blogs, and so on. While there are numerous ways to build citations, among the most important and reliable ways is through local directory sites.
Let’s look at some of the most high-quality citation websites your business should be listed on if you live in the US. These are 20 of the best citations:
*When setting up your citations verify, they all follow the same layout, using the same info which is your NAP (Name, Phone, and Address).
The 2 Types of Citations.
There are two types of citations – structured and unstructured.
Structured citations are business listings found in an online website like YellowBook.com or a social networks platform like Yelp. Behind every effective business listing on Google, you can bet there are properly curated citations.
You create your citations by listing your organization name, address, phone number, (your NAP) hours of operation, your logo, pictures of your business and other details about your business.
There are unstructured citations. Unstructured citations are informal recommendations to your organization somewhere on the internet. Some examples are news listings, articles, blog sites, guest posts, and so on. While the majority of your citation structure should be structured, unstructured citations can also add some SEO juice to your positioning as well.
Both structured and unstructured citations play a role in where your business ranks on Google but building structured citations will make the biggest impact between the two.
Since you understand why citations are so important here are a couple of expert tips to get the best out of your efforts.
Expert tip #1: One way to defeat your local competitors is to run a backlink investigation on your competitor’s website and find out what sites connect back to them. These citations will be good to use for your site.
Expert tip #2: Another method to discover citations that will give you an upper hand on your competitors is simply to do a google search of local your competition’s web page URLs. Then address at least five pages back in the results for each competition. On those results pages, you’ll discover various local citations that they have that you may not.
If you wish to increase your Google ratings for your local organization and acquire more foot traffic, and online exposure– building citations is one of the very best techniques you can use.
They enhance your reach and boost your business’s exposure in your area. So, what are you waiting for? This is one of the easiest and most effective SEO methods that get results!